Adverts that look like downloads
The complaint mechanism for AdSense is unhelpful, and is geared towards complaints against sites showing adverts and not the actual companies placing the adverts. This is a good example of where the priority lies, and that is with making money.
There is no fool proof way to completely mitigate the issue of bad adverts, but allowing a site to block certain keywords, or certain companies from being displayed on their site you at least give something that is better than nothing. If you want to go further you could have a mutual reputation system, samples of which can be seen in twitter and stackoverflow, or even the software marketplaces offered by Apple and Microsoft.
Advert companies complain about the use of advert blockers, but they have a duty of care to generic users of websites which they aren't fulfilling, mainly because of greed.
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